"Branding is the Art of becoming knowable, likable and trustable."
-John Jantsch
Marketing Brand Message Action
Good MARKETING builds your BRAND and relays your
MESSAGE so your target audience will take ACTION!
Many people think branding is just a logo or a "look", but there is so much more. Branding is not only recognition, it is the feeling they get when they see your logo or think of your business. And the key is CONSISTENCY. With your logo, the graphics used for everything that surrounds your business, even the materials used for promotional pieces and logo items.
Building a brand requires a consistent "voice" and feel. It establishes a relationship. For example, you know a brand when you see an ad and you can guess the business before it is revealed. Or you get a certain "feeling" when you think of a business. That is branding and it is powerful.