jennifer barnes
EXPERIENCE

Jennifer Barnes

Personality Profile
Strength Finders
Myers-Briggs
DISC
Enneagram
  
E N F P

Extraverted
iNtuitive
Feeling
Perceiving
  

​1. Dynamic/Dominance
2. Influence/Inspire
3. Conscientiousness
4. Steadiness
  
1. Strategic
2. Communication
3. Achiever
4. Woo
5. Positivity
  
#3 The Achiever
The Success-Oriented, Pragmatic Type: Adaptive, Excelling, Driven, and Image-Conscious
#7 The Enthusiast
The Busy, Fun-loving, Type:
Spontaneous, Versatile
Professional Experience

click here to see examples of my work

Director, Marketing and Communications & PR
  • Manager of Communications and Marketing Team
  • Developed marketing  plans and full brand development  for multiple divisions, new division launches,  new locations, and creation of parent company
  • Responsible for all Brand / Logo Items from concept to creation and delivery—all wearables, retail, and team logo items and customer engagement
  • Public Relations - created full public relations plan and "voice" for practice including overall and specific language for team, providers, and leadership
  • Social Media Manager - established presence, created content, promotions and programs throughout multiple social media platforms for multiple divisions
  • Media Relations - primary contact, statements, interviews, press conferences - alerts, releases, & media kits as well as all media and partnership negotiations, ad placments, & graphics
  • Council and prepare spokespeople for media interviews and assist in writing and editing news articles
  • Oversee the complete customer experience, assist in training team to deliver exceptional customer service, and manage full details of customer experience from the initial research to receiving the bill
  • Work with customers who may not have the best experience to resolve issues and concerns
  • Online Reputation Manager - reviews, branding, customer service response, monitoring
  • Team Culture - promotions, events, programs, activities, overall #myjobisbetterthanyourjob culture
  • Team Building Events - concept, program, logistics, execution 
  • Established on-going internal team building programs and events
Director,  PR & Marketing

  • Complete event management (100-6000 attendees) 
    • Hotel negotiations & contracts
    • Event graphics, signage & promotion
    • Reservation packages and coordination
    • Speaker & entertainment logistics
    • On-site Lead Coordinator ​ 
  • Created and produced training and educational materials for use in  print, electronic, & online
  • Public Relations and Customer Service management
  • Marketing and promotion of products and events
Regional Director of Marketing and Communications
​Southeast Division

  • Managed multiple media markets including all areas of media coverage (TV, Print, Radio, Outdoor)
  • Spokesperson for activities, events, and campaigns
  • Coordinated local Managers for community promotion
  • Worked with community leaders to assist in accomplishing promotional, fundraising, and education campaign goals
  • Worked in conjunction with Division and National Marketing team on special projects and National goals
Station PR & Marketing Director
  • Developed promotional opportunities for community partners, the station, and national and local businesses
  • Worked closely with the National and Local Sales team to deliver high quality, solid brand promotions for on air and in the community
  • Created a community event - FAMILY FEST with thousands attending the one day festival with local vendors and national guest appearances.
  • Represented the station in various community boards and committees
  • Chairman of the media council for LRADAC (Lexington/Richland Alcohol Abuse Council)
  • Developed, managed, and coordinated sponsors for community programs and  promotions such as - TEENS TO WACH, MIDLANDS MOST WANTED, and the Red Cross' SINK OR SWIM
BA, Journalism and Mass Communications
Advertising and Public Relations
Psychology, minor

​Go Gamecocks!
THE TECH STUFF

Office Suite - Outlook, Word, Publisher, PowerPoint, Excel
Adobe Creative Suite - Illustrator, Photoshop
Email Client Services - Constant Contact
Survey Services - Survey Monkey
Website Builders

Lover of FONTS! (I seriously have a problem)

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