"Communication is Key"
We have all heard it because it is TRUE.
Think of some of your most frustrating times - with your family, school, work, or friends. More often than not, it was becasue of a lack of or mis communication. Businesses MUST have a clear and consistent communication flow in order to create a foundation of trust and loyalty.
"The Media is Bad for Business"
NOT true.
The media can be your biggest ally AND with good media relationships, businesses can greatly benefit from the partnership. Media relations is all about the dance but you have to know the steps, what music is playing and who the heck is leading? The news world is fast paced and you have to know when to lead and when to follow. Your business has to have someone who knows, "the dance".